Singapore Buy: 50年 Taste of Tradition Bread & Tarts @ Jurong East

1 November 2025

50 Years Taste of Tradition is a heartland bakery chain offering freshly-baked traditional bread, buns and tarts. The brand has quite a number of outlets throughout Singapore and a couple of them are located in Jurong East Bus Interchange and Clementi Bus Interchange in the west side of Singapore.

Aside from traditional Hainanese bread, the bakery is popular for its freshly-baked Portuguese egg tart, Hokkaido cheese tart and chicken cheese pie too. It is tempting to go for all three at one go.

The Portuguese Egg Tart (葡式蛋挞) has crispy flaky crust with a delightful milk-eggy custard that is neither too milky nor too eggy. It has a nice aroma. The Hokkaido Cheese Tart (北海道芝士挞) has soft creamy cheese on crumbly shortcrust pastry. The rich and cheesy flavour is mellow and with subtle sweetness. The Chicken Cheese Pie (鸡肉芝士派) has cheesy filling with distinct flavours of chicken and spices enclosed in crispy flaky crust. Like the other two tarts, the pie has pleasant taste and great to munch on in its crispy crust. They are indeed very nice.

Their signature Traditional Bun (花包) is thickly sliced and sold plain — can optionally be applied with spreads of kaya, pandan-kaya, peanut butter and/or margarine at additional charge. The bun is surprisingly fluffy and carries an oven-baked aroma — which is why I love old-school breads over modern breads. It is cheaply priced too.