Singapore Buy: iBread (爱麦包) @ Beauty World

iBread (爱麦包), established in 2020, is a Singapore-based bakery chain that specialises in a wide variety of freshly-baked, affordable breads, cakes, and pastries. The bakery chain has several outlets throughout Singapore. The Bukit Timah outlet is located on the ground floor of Beauty World Centre, right beside Victory Thai Boat Noodle.

iBread Bakery @ Beauty World Centre

iBread has a long range of freshly-baked confectionery items to offer, including buns, pastries, cakes and cookies. It has a wide selection of traditional pastries and customers are spoilt for choice.

iBread: Baked pastries

Standing outside the bakery, it is common to hear some shoppers recommending iBread’s egg tarts to their friends, so it is a top choice to go for. iBread has two variants of egg tarts: Portuguese Egg Tart (葡式蛋挞) and French-style Croissant Egg Tart (法式可颂蛋挞).

iBread: Portuguese egg tart & French-style croissant egg tart

The Portuguese Egg Tart is pretty thick. The custard is creamy in buttery shortcrust instead of flaky pastry puff. It has a well-balanced taste that is neither too milky, too eggy nor too sweet. The French-style Egg Tart has flower-shape flaky croissant crust. The egg tart is slightly larger than the Portuguese egg tart and with the same custard. Both are very nice indeed.

iBread: Portuguese egg tart & French-style croissant egg tart

Top: The Cranberry Sourdough is one of my favourites at iBread and have bought it many times. As a sourdough, it is not tough and has a nice texture with goodness of fruity cranberries and crunchy walnuts.

Bottom: The Taro Snowy Cake (芋泥雪贝) consists of smoothy taro and mochi sandwiched between two pieces of soft sponge cakes. It is mildly sweet with taro flavour and has soft-chewy texture due to the mochi. This cake is best eaten chilled.

iBread: Cranberry sourdough & taro snowy cake

The Coffee Croissant is similar to a coffee bun except that the coffee-flavoured cookie crust is on top of a big-size croissant. The pastry has a nice buttery aroma, crispy texture and is surprisingly not too sweet. This is a nice try too. The Garlic Croissant is similarly big in size, crispy in texture and with a buttery aroma added with garlic-parsley flavours. Both are nice to try too.

iBread: Coffee Croissant and Garlic Croissant

Other confectionery that I have tried include wholemeal buns, pandan-raisin buns, multi-grain buns, hand-torn bread, various Swiss rolls, etc.

iBread: Buns, Swiss rolls, etc

iBread has lots of confectionery items to pick from and it is interesting to try something different on each visit.

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Website

Address:
Beauty World Centre, #01-08
144 Upper Bukit Timah Road, Singapore 588177

Opening Hours:
8:45am to 9:15pm (Sat & Sun starts at 8:15pm) | Daily

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