Johor Bahru Buy: Yong Sheng Gift Shop (荣成礼坊) Traditional Pastries

Yong Sheng Gift Shop (荣成礼坊), a well-established Malaysian confectionery brand founded in Muar in 1952, specialises in wedding and full moon gift boxes with wide range of traditional handmade pastries and festive snacks. The brand is well-known throughout Malaysia and Singapore. Many Singaporeans used to travel to Muar to get Yong Sheng’s pastries.

Yong Sheng Gift Shop has several outlets in Johor Bahru, with the outlets in JB City Square Shopping Centre and Taman Sri Tebrau being the nearest to Singapore. There is also an outlet in Sutera Mall.

Yong Sheng Gift Shop (荣成礼坊) @ Taman Sri Tebrau
Yong Sheng Gift Shop (荣成礼坊) @ Taman Sri Tebrau

The Mui Tang Cai (mei dong cai / pickled Chinese mustard) Teochew Delight (潮州梅冬菜劳饼) is a traditional Teochew pastry with fillings that is made with lotus, winter melon, sesame seeds, mei dong cai, etc. The unique savoury taste of pickled mustard infused in the sweet fillings give the pastry a mellow sweet-savoury flavour.

The Green Tea Red Bean Lava Pie (绿茶红豆流心酥) is an interesting pastry with soft layered skin that wrapped around its filling. The filling has 3 layers with the outer layer being red bean, followed by a mochi-like layer and green tea lava in the centre. It has rich flavours and varying textures.

Yong Sheng Gift Shop (荣成礼坊): Mei dong cai teochew delight & green tea lava pie

The classic heong piah (香饼) — not the beh teh saw (马蹄酥) that are often named interchangeably — has low-sweetness filling, made with maltose syrup, orange peel, sesame seeds, etc, in a crumbly soft crust. It is flavourful and not easy to stop eating after one piece, since it is of low sweetness.

Yong Sheng’s Sun Cake (太阳饼) is a little smaller in size as compared to other sun cakes. It has a milky fragrance. The white lotus filling is added with milk, with reduced sugar, as it is not too sweet as well.

Yong Sheng Gift Shop (荣成礼坊): Heong peah (香饼) & Sun Cake (太阳饼)

Yong Sheng Gift Shop’s traditional pastries are low in sweetness and with nice flavours. Their beautiful packagings make them great as gifts too.

Social Media:
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Taman Sri Tebrau Outlet:
79, Jalan Keris, Taman Sri Tebrau, 80050 Johor Bahru, Johor, Malaysia

Opening Hours:
10am to 6pm | Daily

How to Get There:
From JB Sentral, take BAS.MY J11 / J15 / J20 / J22 to Crystal Crown Hotel or CT1 to Jalan Tombak. Read: JB Bus: To Taman Pelangi & Dai Mah Garden.

JB City Square Outlet:
JB City Square Shopping Centre, Level 3, Lot MK3-08
106-108, Jalan Wong Ah Fook, Bandar Johor Bahru, 80000 Johor Bahru, Johor, Malaysia

Opening Hours:
10am to 10pm | Daily

Nearby:

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